Designer Rasha | Graduated with BA (Hons) at Central Saint Martins. Studied Design for Performance, specialising in costume and set design, for film and theatre. After completing her Masters in Scenography, exploring live performance and film, Rasha fell in love with effortless glamour.
Effortless Glamour consists of four design laws: Comfort, Detail, Quality and Beading (CDQB).
The four laws are fundamental to Rasha’s design language, they serve as the starting point for each dress. Making RASHA the market leader for effortless glamour bridal wear.
The company | Founded to bring theatre, glamour and empowerment to you. Whether walking on the red carpet to a gala event, or walking through the centre aisle, your performance should be effortless, glamorous, and empowering.
Company Mission: To Empower People
Company Values: Loyalty Integrity Passion (LIP)
Form and maintain long term partnerships, collaborations and friendships with employees, customers, stockists, clients and suppliers.
We believe integrity is the qualification of being honest to employees, customers, stockists, clients, suppliers. We practice moral and ethical standards concerning social responsibility, wellbeing, environment, equality and business ethics. Without integrity, values are worthless and pointless, enough said.
Creating dresses that empower you without fuss, we love the challenge.